This brand identity was created to be used as a quarterly Product Mind initiative Series. The brand identity as a story of collaboration emphasizes the power of diversity, the strength of unity, and the transformative potential of collective creativity. It is a narrative that celebrates the contributions of many minds coming together to create something greater than the sum of its parts.
As a part of the annual CEO Collective 2016 series; I put together this landing page which illustrates the organic feel of the venue.
The menu and hand out is part of the quarterly product minds series. I used textures and a subtle color palette to present the modern ambiance of the restaurant.
Initially, this project started out as an experiment and later turned into an entire set of icons. I began making icons of all my favorite types of food and played with line weights and curves to give it a modern visual.
On behalf of Diwali, I put together a fun gif animation.
This website redesign was inspired by the Trimtabs.com company website. The website redesign is followed by two infographics that are live on their website.
This name badge was a part of the 2015 CEO Collective event for Foundation Capital. This objective of this project was to create a more personalized experience for the attendees of the event.
This was a website design i completed during my time at GlobalXFunds. I had the opportunity to experiment with innovating ways to display the information provided. GlobalXResearch.com is a research-focused website dedicated to providing curated research, news articles, and videos. The site is intended to serve as an educational resource for both individual and institutional investors interested in learning more about specific countries, industries, commodities, and investment strategies.
For the full site click the link below:
Cucumber gel collection Instore promotional collateral for product display.
Step by step web banner ads created for the AMZA fund launch.
The word REX comes from the latin word for king. After a long creative process this was the final logo, landing page for its web presence and a business card design.
Here is a link to the actual landing page:
This was a freelance project i did for Arro Financial Communications Services.
These were the banner ads created for the China Bonds ETF fund. The frames represented the step by step animation for the online banners. These banners were created in multiple sizes as well. This is a project i worked on during my name at Global X Funds.
This chart was designed for the web with the intent to alert our consumers the dangers of 4-Mel levels in various soft drinks.The data used for this graphic is accurate and was provided by the editorial team at Consumer Reports Online .
Here is a link of the live page for the chart : http://www.consumerreports.org/cro/news/2014/01/caramel-color-the-health-risk-that-may-be-in-your-soda/index.htm
This was a freelance opportunity i was approached with to re-brand VEUSOFT. The brand is an end-to-end solutions provider to all client technology needs provides comprehensive solutions that are both viable and cost effective to enterprises.
During the initial stages of the brand launch for AdvantageCare Physicians i was given the task to art direct this brochure.
This is a self authored magazine which was inspired by Indian fashion with a westernized twist. These are some of the samples from the magazine. To check out the entire issue click the following link.
https://issuu.com/sprasad02/docs/melange/3?e=0
This was a school project during my undergraduate studies (All copy is placeholder, the photographs were not taken by me)
As a former intern at the University Transportation Research Center i was given the opportunity to design their annual report for 2012. Below are some examples of the layouts presented inside the report.
To see the full version click below.
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French culture reflect a delicate place in today's world. The contours of the illustrations were meant to depict that point exactly. "Crepe Fraiche" comes from the term cream of fraiche. It began to all make sense to me from color choice, type family and the brand for this food truck design.
Thrive Newsletter was an in-house quarterly editorial piece i worked on at Preferred Health Partners Health Group. The articles varied from company news, events and fun articles like fitness and holiday recipes.